When machines provide better customer service
I’m intrigued by McDonald’s move in Europe to replace some cashiers by introducing touchscreens on which customers can order their own food because it is a practice that could be introduced more widely...
View ArticleThe social benefits of corporate partnerships
To attend my first Skoll World Forum in the same week as writing a column with the headline “We should stop trying to change the world” may be regarded as imprudent. The Skoll forum on social...
View ArticleLondon 2012′s soothing sponsorship rules
Halfway through my evening at Wembley Stadium on Sunday I realised why watching Olympic football – or any Olympic sport for that matter – feels strange: it’s the absence of advertising. A stadium...
View ArticleThe cultural challenge of Lululemon’s expansion
Companies expanding overseas have made great efforts to counter past mistakes of corporate imperialism – rather than merely exporting home grown staff and products they make an effort to adapt to local...
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